Supergoop! lands new partner investors to grow their mission. On Tuesday the beauty brand—which puts SPF front and center in all of its formulations—announced several celebrities and well-known business executives as partners, including actor Hugh Jackman, designer and business personality Jenna Lyons, and professional golfer Michelle Wie. Iconic female entrepreneurs from within Supergoop’s initial investor, Blackstone, have also come forward including Sara Blakely, Founder of SPANX, and Whitney Wolfe Herd, Founder and CEO of Bumble. In addition, Main Street Advisors, I Promise School, G9 Ventures (founded by Amy Griffin), and SC Holdings have also come on as partners. The I Promise School will collaborate to provide educational materials, as well as product, to ensure young children and families understand the importance of daily sun protection.

Amanda Baldwin, CEO of Supergoop! said, “We’re thrilled to see continued business momentum as part of Blackstone’s network, and the support of our new investors marks a new growth chapter for the brand. We are doubling down on our mission to create groundbreaking products as we educate as many people as possible on the importance of daily SPF. We have more work to do to truly reach our ambitious goals and our team is ready and motivated for the road ahead as we continue to change the way the world thinks about sunscreen.”

Supergoop! was founded by former teacher and skin care industry pioneer Holly Thaggard in 2005, after a close friend was diagnosed with skin cancer at age 29. The brand’s mission since inception has been to develop highly innovative dermatologist-approved SPF products, making it easier to incorporate daily sun protection into everyday routines. Under Amanda’s leadership Supergoop! has created a new category of daily use SPF for everyone, and is looking forward to a new phase of growth.

The partnerships follow a majority investment in Supergoop! by funds managed by Blackstone Growth in late 2021 to help fuel Supergoop!’s commitment to launching category-creating innovations. These new investors share Supergoop!’s commitment to raising awareness of the need for and expanding access to everyday SPF protection, including through the company’s Ounce by Ounce program, which has donated more than 4,300 SPF pumps to over 1,600 schools and youth organizations across America.