Personal care and feminine hygiene brand SweetSpot Labs has promoted Julie Chamberlain from General Manager to CEO effective immediately.

Julie joined SweetSpot Labs in November 2020. Prior to SweetSpot Labs, Julie was Executive Vice President Marketing of Organigram, and spent 20 years in various positions at L’Oréal working on the NYX, L’Oréal Paris, and Garnier brands.

SweetSpot Labs launched in 2003 by Shari Creed and was arguably the first brand to take on the intimate care category and evolve it into one that is prestige, uses clean ingredients, and makes it “OK” to talk about vaginal and vulva health.

In 2021 SweetSpot Labs launched in more than 1,0000 Ulta Beauty doors, marking a transformative year for the brand, which realized triple-digit growth.

SweetSpot Labs is independently owned and operated. It is a subsidiary of Skinfix Inc.