The Estée Lauder Companies has named Tara Simon Senior Vice President, Global General Manager, Too Faced, reporting to John Demsey, Executive Group President, The Estée Lauder Cos. Tara succeeds Eric Hohl, who is leaving the company.

Most recently, Tara was Senior Vice President of Merchandising, Prestige Beauty at Ulta Beauty, where she was responsible for the business model evolution and elevation of the retailer’s luxury brands. As the leader of Ulta Beauty’s Prestige Merchandising Team, Merchandising Strategy Team, and Emerging Brands Team, Tara increased the number of prestige brands sold through the retailer by implementing exclusive launches with brands including M·A·C and Clinique, while also shining a light on start-ups.

During her time at Ulta Beauty, Tara partnered closely with Too Faced founders Jerrod Blandino and Jeremy Johnson. She first worked with the brand during her time at Sephora, where she served as Director of Business Development and Divisional Merchandise Manager of Color.

“Tara is a visionary strategic leader and brand builder with deep experience in prestige beauty and makeup,” said Mr. Demsey.  “She is a force, with unstoppable energy and admirable character.  Tara has great respect for the vision, grit and passion with which Jerrod and Jeremy built Too Faced.  She will be instrumental in helping to bring the unique brand narrative centered around Jerrod’s inspiring products and experiences to new audiences globally. Her vast expertise and ability to drive winning business results within the specialty-multi prestige beauty space makes her uniquely suited to bring Too Faced to new levels of success.”

As Senior Vice President, Global General Manger, Too Faced, Tara will be responsible for guiding and implementing the brand’s global strategic vision, and bringing new audiences to the bran