Target Corp. on Tuesday announced it has agreed to acquire the DermStore Beauty Group, the online retailer of beauty products. The acquisition looks to give Target immediate access to many of the brands it doesn’t sell within the health and beauty section of its stores.
Following the transaction closing, which is anticipated in the next 60 days, DermStore will become a new, wholly owned subsidiary of Target and will continue to operate as a separate entity under its online name, DermStore.com.
Dan Obegi, current Chief Executive Officer of DermStore, will be President of the wholly owned subsidiary and will report to Casey Carl, President of Multichannel and Senior Vice President, Enterprise Strategy, Target. “Not only will DermStore’s 750-plus brands offer Target expanded breadth across the beauty and skincare industries, but also access to exceptional content and helpful resources we know consumers want,” Casey said in a statement.
DermStore was founded in 1999 and sells such prestige and professional beauty brands as SkinMedica, SkinCeuticals, Obagi and Dermalogica. The company recently launched two additional websites,hairenvy.com and blush.com, extending its reach to cosmetics and hair care.