Target is launching its first, exclusive, fragrance brand, Good Chemistry. The retailer, will debut four fragrance collections in stores and online at starting January 21.

“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, Senior Vice President of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”

Keeping its 2020 pledge to provide products that are free from potentially toxic chemicals, the fragrances are vegan, paraben-free and made with essential oils. In-store testers will be available for shoppers to sample the four collections, which are inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. The fragrances under each collection features packaging designed with tones and patterns that complements each personality, and will be available as a perfume, body spray or a rollerball at prices ranging from $9.99 to $24.99.

Target will also be expanding it fragrance specialty assortment with the introduction of eight new fragrances from Pacifica, which already has its skin care and sun care products on shelfs at the retailer. The Pacifica fragrances will also be available in store and online starting Jan 21, at prices ranging from $11.99 to $21.99.