Household names go a long way. Which is why we’re amused by some of Amazon’s top-selling beauty items, some of which we’ve never heard of before. Here, the top-rated beauty and personal care best sellers, and why they’re flying off virtual shelves.

Aztec Secret Indian Healing Clay Mask

This cult-favorite has garnered more than 11,000 reviews, the most of any beauty product on Amazon. When mixed with a little apple cider vinegar, this natural clay mask is meant to be applied for 5 to 20 minutes, depending on skin type. At $8, this skin care gem is massively wallet friendly, plus only one tablespoon is needed for each application. With 79% five-star reviews, this under-the-radar natural product does require a kitchen stocked with ACV, but reviews hail its amazing ability to transform the texture of skin.

Finishing Touch Flawless Women’s Painless Hair Remover

Yet another under-the-radar product, this on-trend rose-gold peach fuzz remover will eliminate the need to stock up on Tinkle razors. Plus, it retails for under $20. With 61% five-star reviews, this hair remover’s ability to stunt regrowth is widely discussed. One reviewer notes that the hair on her upper lip grew back lighter and gradually less coarse. It boasts easy cleanup and zero pain, to boot.

CosRX Acne Pimple Master Patch

Korean brand CosRX has taken the beauty industry by storm. Though there are pimple patch competitors on the market, this fantastic option costs under $6 and will assassinate even the most aggressive acne practically overnight. The hydrocolloid patches provide a hypoallergenic, protective cover that even those with sensitive skin can use. They can be worn during the day pretty much undetectably for a 24-hour acne blast. They draw the gunk from your popped blemish out of your skin and onto the patch, flatten the bump, and come in three different sizes.

Pro Teeth Cleaning Co. Activated Charcoal Natural Teeth Whitening Powder

Charcoal is having a moment as the go-to ingredient for skin care and personal care. This teeth whitening powder will set you back $15 and garnered a 5-star rating from 73% of Amazon users. There are a ton of great before-and-after photos in the reviews, plus testimonials about it working in as little as a week.

Baebody Eye Gel for Dark Circles, Puffiness, Wrinkles and Bags

It’s not cheap at $120, but 68% of reviewers gave it 5 stars. One fan saw a difference in a single week with regard to tightness, wrinkles and droopiness and posted a pretty spectacular before-and-after snap. One reviewer designated this cream in an off-label use for her neck with good results (she posted a photo), as well.

Neutrogena Makeup Remover Cleansing Wipes
This one’s certainly a household name. About 80% of users gave these pre-moistened wipes 5 stars, a testament to their non-irritating, total cleansing abilities. Even those with uber sensitive skin reported no stinging or redness, unlike the effects of even organic competitors’ towelettes. They have a slight, fresh scent that reviewers like. One sage user advised keeping them in a Ziploc (within their packaging) so that they don’t dry out. A pack of six retails for $23.

CeraVe Moisturizing Cream Daily Moisturizer

Competitor Cetaphil may get more press, but CeraVe Moisturizing Cream is in the top 10 best-reviewed, best-stelling beauty products on Amazon. At under $12, this gigantic tub of cream can be applied to face and body with reviewers touting its non-irritating capabilities. 77% of users give it a 5-star rating, referencing the product’s ability to address everything from rosacea to patchy, flaky skin.