The Connected Consumer is a feature series focusing on digital as it touches the beauty consumer. Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of 2017, Amazon’s beauty business grew by 42%. To understand how the Amazon marketplace has transformed the beauty shopper’s path-to-purchase, Women’s Marketing launched a nationwide survey to its proprietary insights community, Glimmer. Click below to access an infographic with the results. In November 2018, CEW will host its second annual The Connected Consumer Conference, presenting speakers from the most relevant brands, retailers and forecasting agencies discussing the latest trends in digital and social media.



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