As with every industry, right now the beauty industry is dealing with the implications, outcomes, and effects of Covid-19. From supply chain disruptions to brick & mortar store closures, to shelter-in-place mandates, these are not normal times for anyone, or any brand. In this special CEW report, The Benchmarking Company chatted with consumers about how Covid-19 is impacting their day to day lives, how they are currently prioritizing their health and beauty purchases (if at all), and perhaps most importantly, what they expect their favorite beauty brands to do during this pandemic.