This afternoon CEW hosted its 24th Annual CEW Beauty Awards Luncheon, the industry’s most significant event recognizing the year’s most innovative beauty products. The event, held in partnership with the New York Times, drew more than 1,200 people to the New York Hilton Midtown, where the winners were named across 44 categories, including indie, skin care, hair, makeup, nail, fragrance and more. Alicia Quarles, Correspondent, Daily Mail TV, served as Master of Ceremonies.

This year the program saw a 26 percent increase in indie product entries, demonstrating the strong growth of the category in the marketplace. Indie Award winners included Briogeo Hair Care’s Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo for Indie Hair; The BrowGal’s The Weekender for Indie Makeup; and, Drunk Elephant’s TLC Sukari Babyfacial for Indie Skincare. Drunk Elephant was also awarded with the highly-coveted Indie Brand Award, which awards the brand with a complimentary booth at 2018 Cosmoprof North America, an $8,000 value.

Sakara Life’s Beauty Chocolates took home the Beauty Award in the Nutricosmetic Product category, a newly-created award to recognize supplements formulated to support the function and structure of skin, hair and nails. Also new this year was an award for Packaging Innovation, which went to Derek Lam 10’s Crosby Parfum Stick, which also won Niche Fragrance. Another new award, Innovation of the Year, was established to recognize an innovative ingredient or formulation, and was presented to Geltor, Inc. for N-Collage, an animal-free, high-performance collagen the company developed for cosmetics.

Awards winners will be able to display CEW’s Beauty Awards seal on product packaging, collateral, as well as social and e-commerce platforms, to distinguish their product as beauty’s best.

“As innovation in the beauty space grows, so does the abundance of products for consumers to choose from. Now, more than ever, the CEW seal of approval helps consumers navigate the beauty space to make their purchase decisions,” said Carlotta Jacobson, President of CEW. “That’s why the CEW Beauty Awards have become the industry’s most important recognition for brands and manufacturers.”

The 2018 Beauty Awards winners will be able to participate in several exciting partnerships to reach consumers and gain visibility. All winners will remain on throughout the year with shoppable links, and will be promoted to more than 4.2 million consumers in The New York Times Sunday Styles Section on May 27. Additionally, QVC will feature select winners, along with the QVC Beauty Quest Winner, Chuda, live on-air during the CEW Beauty Awards Show on July 20, and on the Beauty Night program that evening.