CEW Beauty Insider recently debuted Expert Column, a feature that allows a leader in the industry to talk about what they know best. In 2014, top executives shared in-depth knowledge on a variety of topics ranging from consumer engagement to Holiday sales trends to social media shifts. Click on a story link below to read the valuable insights shared by our experts.
Nonie Creme: From Street Kid to Beauty Maven – Color and trend expert, Nonie Creme, the Founding Creative Director of Butter London, shares her start in the beauty biz and the trends she’s seeing for fall.
Julep, Honest Co. Do Distribution Right – Kelly Kovak, Principal of Brand Growth Management, calls out two brands doing distribution right and discusses how they’re controlling their brands’ destiny by upending the distribution paradigm.
Wendy Liebmann Explains What 2014 Holiday Shopping (So Far) Says About The Future – Wendy Liebmann, WSL Strategic Retail’s Founder and CEO, gives several plausible reasons why retailers shouldn’t be so surprised with the less-than-stellar Black Friday sales performance reported by the National Retail Federation, which said total sales for the Thanksgiving holiday period fell 11%.
How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market – IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.