Kylie Jenner’s namesake color cosmetics brand has been a disruptive force in the beauty industry ever since the first lip kit launch in November 2015. With close to two years of business under its belt, 14.6M followers and $420 million in retail sales in just 18 months, Preen.Me’s Business Intelligence Team set out to find out what and who are fueling the enormous amount of social activity around the brand.

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