We can all agree that spring launches in the makeup arena tend to be more about color offerings than new twists on delivery systems, formulas and entirely separate categories. But Maybelline is bringing the innovation. The brand’s latest launches for spring 2018 boast impressive color tools to nail the perfect warm-weather look with elegant formulas. From statement eyes to a flawless face on the go, below are the top launches from the beauty brand that most impress us.
Lemonade Craze Eyeshadow Palette
Featuring an array of on-trend hues in warm neutrals and bright pops of color, this versatile lemonade-scented palette features 12 intensely pigmented, super creamy shades. The formula is exceptionally creamy for a powder shadow, and provides intense color payoff for saturated color in a single swipe — the likes of which typically require first dipping your shadow brush in water. At a reasonable $13.99, it also features named shades within the palette, a new thing for Maybelline. It’s a smart move in this era of YouTube- and Instagram-ready call-outs as to which shade an influencer is donning.
SuperStay Pro Tool Multiuse Foundation Stick
Stick foundations are hardly new, but this one’s super creamy, medium coverage formula impresses us. While Maybelline has included a dome sponge applicator built into foundations and concealers before, this separate sponge makes it easy to blend on the go, even without first dampening the sponge. Available in 16 shades, this retails for $11.99 and makes a fantastic on-the-go makeup option post-gym or thrown in a carry-on bag — highly relevant to how millennials wear makeup in 2018.
Tattoo Brow Micro-Tint Pen
Mimicking the microblading technique, this multi-prong, ultra-thin precision applicator allows for super easy application of tiny, hair-like strokes to simulate more robust brows. The resistant formula clings to brows for up to 24 hours of smudge-free wear when drawn on clean brows using gentle, upward strokes. It comes in four long-lasting shades. Best of all, it can be tilted to be used as a regular brow pen, for those who aren’t ready to get as fancy with their brow work. The verdict: amazingly realistic-looking, bold, brows for a cool $9.99.
Lip Studio Plumper Please!
The first dual-ended lipstick and gloss that features plumping agents on both sides, this all-in-one lip duo is all you need for a plump pout. One side features a creamy demi-matte lip liner that shades and volumizes with a specialized wide tip (more of a lipstick than a liner, actually) that creates even more fullness and the color lip cream fills in lips creating dimension. First, color in lips with the plumping liner, then cover with the plumping gloss for even more reflective fullness. It’s available in 10 juicy shades; available at Target and Amazon in July for $9.99 each.
Lip Studio Master Glaze Lip Scrub Stick
We’ve seen a lot of in-pot scrubs that require rinsing, but this is the first stick version that exfoliates without a mess. Simply scrub your lips pre-application with this easy-to-use tool for soft lips in a single swipe. Natural butters and shea butter gently exfoliate lips to create a soft texture that creates the perfect base for any lip color. Available in July for $7.99.