In the grand scheme of social media innovations and developments, Pinterest has remained the most consistent.The site that began as an invitation-only experience has become a top social media site, in addition to a resource for both retailers (online and brick and mortar) and bloggers, influencers and journalists alike. The image aggregate is popular, especially among women to store images via “boards” linking to how-to’s and posts intended to be saved for future reference. This includes everything from recipes to fashion inspiration to hair, makeup and skin care pins aplenty. Here, some of the top beauty pins on the site and some insight into why these images have incurred re-pins in the hundreds of thousands.

The Best Cheap Makeup

Wallet-friendly is always a draw, but this simple photoshopped image featuring makeup under $10 (most picks are actually under $5) scored scores of re-pins due to its straight-forward listicle format. Also, the graphic is pretty (that pink border!) and easy to read.

Splurge vs. Steal: 20 Amazing Beauty Dupes

Beauty dupes are just pinned as often as they are Instagrammed. In this story, the pinned image provides all the info on products, their cheaper stunt doubles and the prices themselves. But to buy the items and read more about why they work well, you’ll have to click through to the story.

15 Cute Spring Nail and Nail Art Ideas

The nail-art craze has definitely plummeted in the past few years, but this nautical-inspired colorful nail look has been pinned almost 120,000 times. Many beauty enthusiasts turn to Pinterest for their manicure inspiration and even though at-home nail design is on the decline from a media coverage perspective, gel nail salons offering the service are wildly popular. Pinterest remains the most popular way of keeping track of looks for future manicure moments.

Hair Inspiration: The Long Bob

Lobs are an easy hairstyle for women of all ages because they look good on most face shapes and can be styled in a multitude of ways. This graphic links to a story on the site Glitter Guide, featuring photos of six women donning the bob in a diverse variety of textures, lengths and colors.

Probably the Most Requested Swatch Ever: Rose Golds

We’ve seen it in beauty product packaging, of course, but rose gold is also enjoying a long moment of popularity in eye shadow and nail lacquer. In the past few months, the hue has evolved from a light pink to a richer, deeper copper. Shades like those in the new Urban Decay Naked Heat Palette are taking over Pinterest and Instagram with incredible speed.

Super Easy DIY Braided Hairstyles for Wedding Tutorials

Braids are still super popular, especially for summer. These pretty plaits make an excellent DIY for the frequent bridesmaid or a simple style for the bride herself to master. Braid influencers, such as Amber Fillerup of Barefoot Blonde, are still some of the most followed hair bloggers in the beauty space.

Essie Topless and Barefoot Nail Polish

Officially the most pinned polish of the year (last year’s was the berry-tinged mauve shade Angora Cardi), this bridal-friendly shade is also a wear-anywhere beige neutral. Opaque enough to wear two coats deep and coordinating well with any skin tone, this nude is a win.