Dermatologist skin care lines aren’t anything new. But in the age of influencer and celebrity brands, the nuance and expertise dermatologists possess give their products an edge and advantage. With that, three new derm-crafted brands have launched in recent weeks. Here, Beauty News asked Dr. Whitney Bowe, Dr. Anthony Rossi, and Dr. Joshua Zeichner about their respective brands, including how they came up with their concepts, which active ingredients they’re looking to deliver results, and how each will be marketed.
Dr. Whitney Bowe Beauty by Dr. Whitney Bowe 
Dr. Whitney Bowe is best known for championing the skin-gut-mind connection and has developed what she calls a “three-dimensional” approach to skin care. By balancing the gut microbiome, fueling the brain, and nourishing skin, her line aims to deliver transformative results.
Beauty News: How did you come up with the concept for your skin care line?
WB: I found that even when you’re using the best topical skin care products in strategic and deliberate ways, you will inevitably hit a plateau in terms of the results you can see. To push through that plateau and achieve optimal skin health, you have to think about taking care of your skin from the inside out and from the outside in, focusing on the skin, gut, and mind. I call this a three-dimensional approach to skin care and it drives meaningful, measurable, clinically-proven results. That is at the core of Dr. Whitney Bowe Beauty.
BN: What spurred the move to create your own skin care range?
WB: Two major reasons drove me to start my own skincare line. Right now, skin care is most often approached one-dimensionally, as products applied to your skin. The most effective skin care, however, is an outside and inside job—it’s what you put on your skin, in your body, and also your overall wellness. In particular, the gut-skin connection is very real. If your gut is imbalanced, you’ll see that reflected in your skin as things like dryness, breakouts, sensitive skin and other recurring skin issues.
At Dr. Whitney Bowe Beauty, we pair highly-effective “Outer Skincare” (topical formulations) with skin-focused, convenient “Inner Skincare” solutions (ingestible nutrients) that work synergistically to give you healthy, radiant skin.
The other key reason I created my own skin care line is that consumers deserve to have products that really work, and the science-backed evidence to prove it. As a research scientist trained in clinical trials, epidemiology and biostatistics, I take my testing protocols very seriously, and you see that reflected deeply in Dr. Whitney Bowe Beauty. We perform clinical trials on all of our final formulations and we combine subjective and objective analysis (meaning we measure changes in the skin using the most advanced clinical skin instruments and technology). We also test our Inner and Outer Skincare final formulations together to demonstrate how they work synergistically.
BN: How is your brand funded?
WB: We have a select group of investors who are people that believe in me, the team, and our vision.
BN: What are some of the hero ingredients in your line?
WB: Prebiotics, postbiotics, squalane, ceramides, hyaluronic acid, pomegranate, blueberry, blackberry, black currant, cranberry, and coconut water, among others.
BN: How will your brand be marketed on social media?
WB: Leveraging my expertise as a board-certified dermatologist and scientist, we plan to use our social media presence to continue to empower through education, both about our products and also for caring for your skin in a three-dimensional way. I will continue to have a presence on my existing channels, @drwhitneybowe, and we also launched new brand channels, @drwhitneybowebeauty. We are focusing right now on TikTok and Instagram.
BN: Where will your line be sold?
WB: On our website, drwhitneybowebeauty.com. Our website won’t just be a destination to shop though, it’s also designed to be a hub where consumers can feel empowered through education and transparency to care for their skin with confidence. The site will provide detailed, accessible information about every single ingredient in all of our Inner and Outer Skincare formulations. Our website will also host an editorial hub where we take deeper dives into how to care for your skin three-dimensionally, focusing on the skin-gut-mind connection.
Rossi Derm MD by Dr. Anthony Rossi
Dr. Anthony Rossi is a board-certified dermatologist recognized internationally as a leading expert on sensitive skin. He serves as the dermatologist and laser expert at the Memorial Sloan Kettering Cancer Center in NYC where he specializes in dermatologic surgeries for the treatment of skin cancers and benign skin conditions that arise during and after cancer therapy. He has also spent over 10 years applying his research to develop his own line of innovative skin care products that use his Bio-Theriac Complex. This system targets skin’s TRVP1 receptors, which have been scientifically proven to directly correlate to premature skin aging when there is over-activity present.
BN: How did you come up with the concept for your skin care line?
AR: The concept of this line is a truly medical-grade skin care line that is rooted in science that targets issues causing skin sensitivity and aging, two issues that are actually connected. This is under the concept of “inflammaging.”
BN: What spurred the move to create your own skin care range?
AR: As a dermatologist who specializes in skin cancer as well as cosmetic dermatology, I found that patients were often becoming quite sensitized to products, environmental triggers, UV radiation, and overusing irritating ingredients. There was a lack of skin care that combined real scientifically proven ingredients but without chemical sensitizers, hormone disruptors, fragrances, formaldehyde, and other ingredients that dermatologists dislike because they cause skin allergies. I searched out chemists in Seoul, Korea where I developed the formulations from scratch with specific focus on eliminating known chemical sensitizers and hormonal disruptors and optimizing scientifically-backed active ingredients. It took over seven years! The textures are sensorial.
BN: How is your brand funded?
AR: Both personally and privately funded.
BN: What are some of the hero ingredients in your line?
AR: The BioTheriac Complex is the hero complex of a biomimetic peptide that was derived from a sea anemone (now synthetically and sustainably produced) which targets the TRPV1 receptor and is complexed with hyaluronic acid and niacinamide.
BN: What are your three-year goals?
AR: To make Dr. Rossi Derm MD a household name and at the same time, educate consumers on what real medical-grade skin care can do. I also want to break down commonly held misconceptions on skin care. This line is for all genders, ethnicities, and skin tones because we are more alike biologically than different.
BN: How will your brand be marketed on social media?
AR: Real educational posts that help break down skin fallacies as well as fun and engaging content on Instagram, TikTok, Facebook, and YouTube, as well as my own website.
BN: Where will your line be sold?
AR: It is currently sold on www.RossiDermMD.com and I hope to be in retail soon!
BN: Who is your target consumer?
AR: The skin-conscious consumer who understands active ingredients and can move away from false marketing claims. They are the persons who are invested in skin health and want to actively improve their skin without exposing it to known chemical sensitizers. The products themselves are made for all skin types, all genders, all ethnicities—all those who care about quality skincare.
Jori Skincare by Cori Zeichner and Dr. Joshua Zeichner
Created by husband-and-wife team Cori and Dr. Joshua Zeichner, Jori Skincare is the first dermatologist formulated, clean treatment for adult acne. Cori founded the line after experiencing breakouts for the first time as an adult. She realized that while there are many acne products on the market, what was missing was a treatment made for adult skin. Dr. Zeichner formulated the products as the medical advisor for the brand. He used FDA-cleared acne-fighting ingredients along with a blend of active botanicals that address the effects of hormones, diet, and stress on the skin.
BN: How did you come up with the concept for your skin care line?
Cori Zeichner: While there are so many acne products on the market, what I felt was missing was a treatment for my type of breakouts and skin needs. Jori is truly a marriage of the consumer and clinical perspectives. I knew what qualities I was looking for in a product as a patient, and I left the science and formulation to my husband, who is an expert in treating acne.
Joshua Zeichner: Jori skin care is the first dermatologist-formulated line specifically made for adult acne. I was able to get Cori’s skin under control with prescription medications, but the experience made her realize that while there are many acne products on the market, what was missing was something made specifically for adult skin. Jori is a true marriage of Cori’s consumer needs and my clinical expertise as an expert in treating acne.
BN: What spurred the move to create your own skin care range?
JZ: Acne is the number one reason that patients see a dermatologist. It’s estimated that more than 50 million Americans are suffering every year. Studies have shown that 50% of women in their 20s, 35% of women in their 30s, and 26% of women in their 40s experience breakouts. There’s a huge unmet need among adults. Despite an extremely crowded skin care marketplace, there is still a white space in adult acne. How could Cori be using the same product that she is buying for our kids to use as they go through puberty?
BN: How is your brand funded?
JZ: The company is privately funded.
BN: What are some of the hero ingredients in your skin care line?
JZ: The line launched with two products, both of which are true acne treatments, compliant with the FDA’s OTC acne monograph. The products contain ingredients that most people have heard of: salicylic acid and benzoyl peroxide. What makes them different are the sophisticated textures and botanical blends that address the impact of hormones, diet, and stress.
Saw palmetto is an extract from the palm plant that contains compounds known as phytosterols that balance the impact of DHT, the main androgen hormone in the body. Omega-3 fatty acids have been studied to balance the impact of a high glycemic index diet. Skullcap is a botanical extract that helps balance oil levels. Linoleic acid is a fatty acid shown to be deficient in the sebum of people with acne. Black cumin seed extract and zinc help to improve the appearance of blemishes.
BN: What are your three-year goals?
JZ: In three years, the goal is to be nationally recognized as the go-to treatment for adult breakouts.
BN: How will your brand be marketed on social media?
JZ: We’ve just started our Instagram and TikTok pages. We want the brand to provide education and be a resource for consumers on all things related to breakouts. Of course we want people to use the products, but we want our consumers to be educated on why they’re breaking out and best practices on how to keep their complexions as clear as possible.
BN: Where will your line be sold?
DJZ: The line is currently sold on joriskincare.com. We certainly are open to the idea of partnering with third-party retailers in the future.
BN: Who is your target consumer?
DJZ: Our target consumers are adults primarily over 25 who are breaking out. Jori provides a solution for individual blemishes, occasional breakouts or even persistent acne.
