Thrive Causemetics, the luxury vegan makeup and skin care company, has raised more than $350,000 thanks to a charity effort whereby 100 percent of profits from their website’s sales on March 27 would be donated to support COVID-19 relief efforts, including Meals on Wheels, Baby2Baby and Feeding America.

Continuing on the momentum, Thrive Causemetics is committing to donating up to $1 million in funds and products to help healthcare workers on the front lines, as well as to a fund to aid women-owned small businesses and their employees affected by the pandemic. Thrive Causemetics will make these donations through its Thrive Causemetics COVID-19 Response Fund.

Thrive Causemetics Founder and CEO Karissa Bodnar, said, “Thanks to our Thrive Tribe, we were able to donate over $350,000 from one day’s profits on to three incredible organizations providing relief to struggling communities. My home state of Washington has been hit very hard by the coronavirus, so I have also personally donated $10,000 to The University of Washington Virology Lab where they are working tirelessly to bring their COVID-19 testing capabilities into the world, testing first responders, healthcare workers and the public to slow the exponential spread of the virus and save lives.”