Alibaba Group-owned Tmall said on Sunday that this year it will work with top beauty brands, such as Estée Lauder and Lancome, to help them cross RMB 1 billion ($157.9 million) in annual sales on the platform, as well as deliver an updated suite of new retail solutions to better serve Chinese consumers, according to news site alizila.com.
Tmall plans to partner closely with about 10 beauty brands in particular, including SK-II and Olay, to help them break that sales threshold, the report continued. New retail initiatives include a new “try-before-you-buy” feature, where users pay a 10% deposit to test a product with the promise of a simpler and faster refund process. The initiatives were announced during the Tmall Beauty Awards in Shanghai, where more than 1,000 beauty professionals gathered for the annual event.
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