Top Five Reasons Shoppers Will Buy Online For Holiday
Shoppers feel that they get a better retail experience online than in-store, including better service, more perks and rewards, and the ability to make smarter purchasing decisions, according to WSL Strategic Retail’s recent Digital Shopper Focus Group. Conducted in June 2013, the group gathered 11 frequent shoppers ages 24 to 50 of both online retail sites and brick-and-mortar stores for a conversation about how online shopping has changed consumer expectations in-store. Here’s what shoppers are saying about online versus in-store.
BY Aubree Mercure | PUBLISHED November 11, 2013
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