Beauty Insider is looking forward to watching what’s in store for the mass beauty market in 2013. To keep a finger on the pulse of the industry, we’ll be tracking some the top performing vendors and brands in various categories throughout the year—and share the news with you. SymphonyIRI Group, a Chicago-based market research firm, reported the latest four-week sales figures ended Dec. 30 with sales including those in supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar chains. Here, Beauty Insider takes a close look at Facial Anti-Aging, Lipstick and
Mascara—and a peek into Nail. Results exclude sales of private label products.
For the four-weeks ended Dec. 30, Skin Care sales totaled $258.2 million, a decrease of 2.68 percent. Within sales of Skin Care falls the Facial Anti-Aging category, which generated $91.8 million in sales, a decrease of 4.37 percent.
Top Facial Anti-Aging Vendors:
Procter & Gamble
L’Oréal Paris
Neutrogena
Garnier
Johnson & Johnson
Top Facial Anti-Aging Brands:
Olay Regenerist
Olay Regenerist Micro-Sculpting
Olay Age Defying
L’Oréal RevitaLift
Olay Total Effects 7X
Olay Total Effects 7 in One
Garnier Skin Renew
Olay Professional Pro-X
Neutrogena Rapid Wrinkle Repair
For the four-weeks ended Dec. 30, sales of Lipstick grew to $37.7 million, an increase of 2.15 percent.
Top Lipstick Vendors:
Revlon
P&G
Maybelline
L’Oréal Paris
Coty
Markwins
Burt’s Bees
Jordana
e.l.f.
Beauty 21
Top Lipstick Brands:
Revlon Super Lustrous
L’Oréal Colour Riche
Cover Girl Outlast
Maybelline Color Sensational
Maybelline Superstay 24
Cover Girl Lip Perfection
Burt’s Bees Lip Shimmer
Revlon ColorStay Overtime
Maybelline Superstay 14 Hour
Revlon Just Bitten Kissable lipstick
For the four-weeks ended Dec. 30, mascara sales totaled $76.1 million, down 1.6 percent.
Leading Mascara Vendors:
Maybelline
P&G
L’Oréal Paris
Revlon
Coty
L’Oréal USA
Neutrogena
Markwins
Hard Candy
Physicians Formula
Leading Mascara Brands:
Cover Girl Lash Blast
Maybelline Volum Express
Maybelline Great Lash
L’Oréal Voluminous
Maybelline Volum Express Mega Plush
Nail product sales, which SymphonyIRI Group does not break out by vendor or brand for publication, reached $156.9 million, up 12.02 percent. Within sales of nail products falls sales of nail polish, which grew 25.49 percent to $95.49 million.