Beauty Insider is looking forward to watching what’s in store for the mass beauty market in 2013. To keep a finger on the pulse of the industry, we’ll be tracking some the top performing vendors and brands in various categories throughout the year—and share the news with you. SymphonyIRI Group, a Chicago-based market research firm, reported the latest four-week sales figures ended Dec. 30 with sales including those in supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar chains. Here, Beauty Insider takes a close look at Facial Anti-Aging, Lipstick and

Mascara—and a peek into Nail. Results exclude sales of private label products.

For the four-weeks ended Dec. 30, Skin Care sales totaled $258.2 million, a decrease of 2.68 percent. Within sales of Skin Care falls the Facial Anti-Aging category, which generated $91.8 million in sales, a decrease of 4.37 percent.

Top Facial Anti-Aging Vendors:

Procter & Gamble

L’Oréal Paris



Johnson & Johnson

Top Facial Anti-Aging Brands:

Olay Regenerist

Olay Regenerist Micro-Sculpting

Olay Age Defying

L’Oréal RevitaLift

Olay Total Effects 7X

Olay Total Effects 7 in One

Garnier Skin Renew

Olay Professional Pro-X

Neutrogena Rapid Wrinkle Repair

For the four-weeks ended Dec. 30, sales of Lipstick grew to $37.7 million, an increase of 2.15 percent.

Top Lipstick Vendors:




L’Oréal Paris



Burt’s Bees



Beauty 21

Top Lipstick Brands:

Revlon Super Lustrous

L’Oréal Colour Riche

Cover Girl Outlast

Maybelline Color Sensational

Maybelline Superstay 24

Cover Girl Lip Perfection

Burt’s Bees Lip Shimmer

Revlon ColorStay Overtime

Maybelline Superstay 14 Hour

Revlon Just Bitten Kissable lipstick

For the four-weeks ended Dec. 30, mascara sales totaled $76.1 million, down 1.6 percent.

Leading Mascara Vendors:



L’Oréal Paris



L’Oréal USA



Hard Candy

Physicians Formula

Leading Mascara Brands:

Cover Girl Lash Blast

Maybelline Volum Express

Maybelline Great Lash

L’Oréal Voluminous

Maybelline Volum Express Mega Plush

Nail product sales, which SymphonyIRI Group does not break out by vendor or brand for publication, reached $156.9 million, up 12.02 percent. Within sales of nail products falls sales of nail polish, which grew 25.49 percent to $95.49 million.