April Gargiulo translated her background from fine winemaking to sourcing and formulating skin care in 2013, ultimately creating Vintner’s Daughter. April’s family founded Napa Valley’s Gargiulo Vineyards in 1992 and she’s made it her mission to create skin care that matches the painstaking process of producing fine wine ever since.
The idea of harnessing her knowledge of winemaking to creating skin care came after April delved into the ingredients of some of her favorite products. She entered the world of beauty after being disappointed by the fact that many existing products contained ingredients and fillers she didn’t want on her skin.
Notably, Vintner’s Daughter is a trailblazer in using whole plants in its formulas—without extracts or synthetics.
The brand’s two products, Active Botanical Serum and Active Treatment Essence, were developed to work together to address a multitude of skin issues with not only fewer steps but noticeable results. The brand is focused on delivering the nutrition, hydration and moisture all skin needs and is suitable for all skin types, tones and age. The Active Botanical Serum retails for $75 for 5 ml and $185 for 30 ml. The Active Treatment Essence is priced at $85 for 10 ml and $225 for 50 ml. There are also combination sets and a subscription program.
In addition to availability online, Vintner’s Daughter is sold in luxury doors, including Neiman Marcus and Nordstrom. In total, the products are available at more than 100 global partners.
New products are never rushed—it took four years for her to develop Essence—but April would love to extend to a cleanser.
Vintner’s Daughter’s mindful beauty commitment stretches beyond creating products to benefit skin. The company’s mission is to have a positive impact on the world, April says.
“Social and environmental responsibility are infused into every aspect of our business, from sourcing and packaging to distribution, voluntary certifications and donating 2 percent of revenue to charities benefiting women, children and the environment,” she says.
April Gargiulo is one of CEW’s 2021 Female Founders, an annual awards program spotlighting beauty disruptors. This year’s Honorees were selected based on their impact in bringing clean beauty options to market. Join the industry on October 13 from 1 p.m. to 3 p.m. for a virtual event sponsored by The Sage Group to honor April and six other clean beauty stars, and how they continue to innovate the category. Click here to learn more and register.