Festivals are attracting larger crowds than ever before, making them the perfect opportunity to reach new customers, increase brand loyalty and get an initial read on new products. In this Intelligence Report, Trendalytics reveals the top trends that emerged from the recent Coachella festival, including the hugely popularized unicorn makeup and hair phenomenon. The report also shares how brands such as DryBar and Sephora utilized the event as a launch pad for new concepts and marketing, as well as a social media scorecard to see which brands and influencers built the most buzz during the festival.