Using its proprietary algorithm, Trendalytics has identified several beauty trends during April 2022. One such trend is a gravitation toward “effortless French girl beauty” as natural looks continue to gain popularity. Products showing increased consumer interest supporting this trend include hydrating lipstick, +1,326% vs last year, lip stain, +52% vs last year, and French skin care, +25% vs last year. To learn more, see Trendalytics April 2022 Top Trends Report.