Tribe Dynamics’ February Top 10 report discusses the buzziest names in beauty and fashion that are getting ahead using influencer marketing best practices, and names which brands ranked highest on social for the month. Highlights include M.A.C, which soared to the leading spot with $43M EMV, spurred by rapper Saweetie (@saweetie on TikTok), in partnership with musician Cher (@cher). M.A.C’s influencer community expanded to an explosive 5.2K content creators, as well. Meanwhile, Make Up For Ever increased EMV by 40 percent month-over-month, driven by the launch of HD Skin Foundation and two hashtags associated with the new formula, #HDSkin and #FocusOnMe.