Tribe Dynamics is reporting that this October the biggest makeup event of the year was in full swing on social media. Halloween has historically been an unparalleled influencer marketing opportunity for cosmetics brands, and consequently the brands that make inroads with fans of the genre tend to enjoy big boosts in Earned Media Value (EMV) and community metrics throughout the month. As in previous years, Tribe reports, Halloween 2021 saw avant-garde makeup art dominate online conversations, and numerous brands reaped the benefits of their fans’ creativity. Tribe’s Q4 Top 10 feature story explores the holiday’s impact on the cosmetics space, highlighting the brands that most effectively capitalized on the #HalloweenMakeup craze, as well as the influencers, activations, and products contributing to these brands’ success.