If there’s one phenomenon that embodies the notion of community within beauty’s social media landscape, it’s the YouTube tag challenge, which serves as a source of both entertainment and inspiration. Tribe Dynamics did a deep dive into Jaclyn Hill’s “Ride or Die” makeup tag challenge, who in August threw down the gauntlet: if you could take only one product from each makeup category to a desert island—to “ride it out” with you—what would you choose? After naming her “ride or die” picks in 16 categories, Jaclyn challenged her blogger friends and subscribers to do the same. Here are the results.
Tribe Dynamics: Influencers Name Which Brands They Would Take to a Desert Island
In this special report Tribe Dynamics takes in a deep dive into the “Ride or Die” makeup tag, which was the brainchild of superstar beauty vlogger Jaclyn Hill. Learn which products the online makeup community thinks are the best.
