Tribe Dynamics has purchased eBench Limited, a London-based social analytics company that offers a suite of strategy, insights and reporting products across owned and earned media. The acquisition looks to help Tribe enhance its current capabilities and data quality, and aid in growing its international presence in Europe, the Middle East and Asia [EMEA], and beyond.

Conor Begley, President and co-founder of Tribe Dynamics, described the acquisition as a natural opportunity to enhance the company’s current capabilities and coverage noting, “eBench is a strong fit with our product and vision—in fact, the idea for this acquisition first came from one of our customers.”

Founded in 2012, Tribe Dynamics currently provides a suite of influencer marketing solutions, which help brands track, manage and measure scaled influencer marketing programs. With the acquisition of eBench, which has a proven track record working with global companies, Tribe Dynamics’ data quality and client services looks to be strengthened as it continues to refine its 14 international influencer panels, build out its London office and explore additional opportunities in EMEA markets.

Derek Hill, Founder of eBench, commented, “This feels like coming home. Tribe Dynamics is the market leader in earned media. We’re looking forward to using our combined data to better understand what’s working for brands in today’s rapidly changing social media landscape, and taking our insights to an increasingly global audience.”

Terms of the acquisition were not disclosed.