TRIBE DYNAMICS: TOP FRAGRANCE BRANDS IN SOCIAL MEDIA
Among the beauty verticals, fragrance has been the last to adapt to influencer marketing. Of course, scent has obvious characteristics that add complexity to engaging influencers to promote it on social media. However, some brands are seeing beyond fragrance’s limitations. Here, Tribe Dynamics provides a Special Report on who is bringing innovation in the digital space as it relates to fragrance.
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