Influencer marketing analytics pioneer Tribe Dynamics and beauty emerging growth fund True Beauty Ventures [TBV] have partnered to help accelerate growth for emerging beauty brands. The partnership looks to support brands within Tribe’s platform as well as bolster TBV’s investment approach and portfolio using Tribe’s valuable metrics and data, said TBV cofounder, Cristina Nuñez, and extend these resources to TBV’s partner brands. To date, TBV has invested in 10 brands including: K18 Hair and AQUIS (biotech based haircare), Kinship (clean Gen Z skincare), Crown Affair (healthy haircare rituals), maude (modern intimacy), BeautyStat (chemist founded skincare), Moon Juice (ingestible beauty), Dieux Skin (conscious clinical skincare), Caliray (California inspired beauty), Cay Skin (inclusive SPF skincare), and Feals (plant based wellness).
“We are thrilled to partner with True Beauty Ventures given their exclusive focus and deep expertise in beauty investing,” said Conor Begley, Co-Founder of Tribe Dynamics and Chief Strategy Officer at CreatorIQ. “TBV has a strong reputation, an incredible eye for brands, and the right expertise to help our customers grow their business. Brands that TBV have invested in are some of our top performers on Tribe today.”
Rich Gersten, Co-Founder of TBV, said, “I have known Conor Begley since he founded Tribe Dynamics and have so much respect for what he has built. Our sector-specialized fund, with its extensive beauty ecosystem and platform, is the perfect complement to CreatorIQ and Tribe Dynamics. With nearly 1,000 beauty brands evaluated in less than two years, we have a unique vantage point in the beauty industry. Partnerships like this one continue to reinforce our unique sector expertise.”