Turbo-Charged Technology Reshapes Beauty Shopping
Technology is reshaping retail faster than we can keep up, quickly adding layers of digital interface with shoppers, according to WSL/STRATEGIC RETAIL's second edition of "From Buzz to Buy 2.0, the Guide to Retail Strategy in a Digital Shopping World." Here are some of the study's highlights, which reveals just how connected beauty shoppers are to their phones, computers and the digital realm.
BY Aubree Mercure | PUBLISHED April 20, 2012
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