U Beauty, the luxury, high-tech and science-backed skin care line engineered to simplify skin care without sacrificing results, announces the appointment of Linda Burke Esposito as CFO/COO. Linda’s trifecta of finance, start-up and beauty experience looks to complement U Beauty’s founders.

In her new role, Linda is poised to position U Beauty for growth and proliferation.

“I am thrilled to join U Beauty. In today’s saturated beauty space, it’s rare to find a brand creating truly differentiated products coupled with experienced and passionate founders, like Tina Craig and Katie Borghese,” said Linda when asked about her appointment as CFO/COO. “I’m aligned with their vision and strategy to invest in omnichannel and international growth with a constant eye on the overall financial health of the company.”

Katie Borghese, co-founder of U Beauty, said Linda is an industry veteran and proven strategic leader in omnichannel retail, and will add “consummate expertise to our team. Her phenomenal track record and unparalleled experience in rapid growth and scale will be invaluable to our continued development and success.”

Tina Craig, co-founder of U Beauty, added, “Linda will be a great driving force as we expand this vision.”

With more than 25 years of financial and operational experience, Linda has concentrated her professional experience in the beauty space for the last decade, during which she has held senior financial roles, including CFO of Glamsquad, CFO of Kiehl’s (L’Oréal Paris) and Senior Vice President of Finance at IT Cosmetics. As IT Cosmetics eighth employee, she was instrumental in all aspects of building a brand from a dozen to hundreds of employees; in 2016, the company

was acquired by L’Oréal for $1.2 billion.