The beauty distribution landscape is evolving. In order to meet consumers’ demands, retailers need to employ simultaneous omni-channel approaches to elevate the consumer experience so they don’t lose them to the competition. But, as retailers struggle to outshine one another, the progress of U.S. beauty retailing has become “boring,” according to Leonard Lauder in a recent industry interview. Learn from two innovators in the retail space how they create exciting experiences that keep consumers coming back at CEW’s upcoming Retail’s Power Players.

Mary Dillon, Ulta Beauty’s Chief Executive Officer will be joined by Sona Chawla, Walgreen Co.’s President, Digital and CMO for an insightful conversation where they will discuss their unique perspectives on brick and mortar and digital, and share actionable insights into seamlessly integrating the omni-channel consumer experience. Hear about the impact new retail innovations such as digital wallets have made, as well as how social media initiatives have transformed e-commerce and played a role in driving new customers to their stores. The panel will conclude with the two speakers sharing their thoughts on how retailers can capture the attention of various audience segments and the areas for growth in beauty retailing.

The event will be moderated by Linda Wells, Editor-in-Chief, Allure, and kicks off with a cocktail networking session at 5:30 p.m., followed by the program at 6:30 p.m.

Seats for the event are filling up quickly. Confirmed attendees include executives from Target, Inc., QVC, Lord & Taylor and Birchbox. Individual CEW member tickets are $175; non-member tickets are $275. To register to attend this event, click here.