Liz Kaplow, founder and CEO of Kaplow Communications, has been named a PRWeek 2020 Hall of Femme inductee. The award honors inspiring women—nominated by their peers and colleagues—who are viewed as continuously raising the bar within their respective organizations.

“My story starts at a young age, when my grandfather taught me the power of building relationships and how they withstand the test of time,” said Liz of her eponymous agency, which is based in Manhattan. “It’s important to be empathetic and use human connection to sustain relationships. It’s been engrained at Kaplow for nearly 30 years and is what continues to drive us.”

Liz is known in the industry for her vision, forward-thinking leadership and business acumen. She is also known as being a trusted advisor to C-suite executives. Liz built her agency from the ground up into a top mid-sized PR agency whose list of clients include Target, CVS, Ralph Lauren Fragrances, Dermstore, Fidelity Investments, Cosmetic Executive Women [CEW], 23andMe, Resident and Curaleaf.

Liz is also very passionate about advancing the careers of women. She is Chair of Nominations Committee for New York Women in Communications (NYWICI); an honorary member of Global Women in PR; and she has served on the Board of Directors of CEW for nearly two decades. She has been honored by the James E. Marshall Foundation at the Beyond Beauty Awards, and by the Girls Scouts as a Woman of Distinction for her commitment to mentoring. Her long-standing commitment to Project Morry, a youth development organization whose mission is to empower young people from under-resourced communities, is a further testament to her altruism. Liz has also received the Matrix Award from New York Women in Communications, which honors women in communications for their accomplishments and contributions.