In 2017, 44 percent of all online sales took place on Amazon, which means 1 out of every 25 dollars spent in retail in America last year went through the e-tailer. Once a brand gets its product listed on the site, the biggest challenge faced is finding success amongst a hotbed of competition. In the latest article from One Click Retail, the company details the key two things that influence the success of a product on Amazon and how to implement them, as well as guidelines brands should follow on launch day to get a leg up. Click here to read the article.