Archetypes, a new company founded by philosophy founder Cristina Carlino, aims to attribute a personality type to each participant based on a pattern of behaviors that, once discovered, helps you better understand yourself and others. Here, the company created archetypes for the 2013 CEW Beauty Award winners. See which product winners fall into the following families: Caregiver, Creative, Intellectual, Visionary, Royal, Athlete, Spiritual, Tastemaker, Advocate, Rebel, Explorer and Performer. Just click this link to see the concept in action.