The Beauty Company asked 1,000 women how they perceive beauty product marketing claims. Here’s what they said…


• 81 percent of women notice your product claims

• Women are clear on how they define clinical and consumer claims: 87 percent of women agree a doctor or dermatologist should be involved from start to finish. 80 percent of women agree one opinion won’t do, she wants a group concensus

• Respondents found consumers to be 17 times more convincing and trustworthy than a celebrity endorsement
• Clinical claims matter most for anti-aging products, cellulite products, acne products
• Consumer claims matter for hair styling products, shampoo and conditioner, moisturizer, nail care, lip care, beauty devices, facial moisturizer, cleanser, foundation, mascara