CEW and Birchbox have partnered together for the second time to create two exclusive limited-edition boxes filled with winning and finalist products from the 2014 Insiders’ Choice Beauty Awards. Through the partnership, the two powerhouses will be able to share a curated collection of the most innovative beauty products with consumers.
For over 20 years, the CEW Insider’s Choice Beauty Awards has been recognized as the beauty industry’s highest honor. Over 6,000 industry professionals exclusively voted on this year’s winners from among over 700 products entered by more than 300 beauty brands.
“We are thrilled to partner with Birchbox again to be able to share this special collection with consumers for the second year in a row,” said Carlotta Jacobson, President of CEW. “With these two boxes, consumers will be given the opportunity to experience the best new products that have been hand-picked by industry insiders – professionals who know beauty’s best.”
Due to the overwhelming success of last year’s partnership (boxes sold out in approximately one week), Birchbox has doubled the quantity available for sale from 5,000 to 10,000.
The Limited Edition: Birchbox for CEW boxes, which are available in mass and prestige versions, can be bought on birchbox.com beginning today for $15 and $18 each, respectively. Consumers can save $5 by purchasing both for a special price of $28. Below is a list of the contents of each box.
Limited Edition: Mass Appeal
• Burt’s Bees 100% Natural Lip Gloss
• L’Oréal Paris Voluminous Butterfly Mascara
• TRESemméKeratin Smooth Keratin Infusing Serum
• Vaseline Rosy Lips ·Simple Protecting Light Moisturizer
• Dove Go Fresh Restore Body Wash
Limited Edition: Prestige Headliners
• COOLA After Sun Lotion
• Fekkai Glossing Cream
• Josie Maran 100% Pure Argan Oil
• 100% Pure Nail Polish ·Philosophy Miracle Worker Overnight
• Toe Separators
• Compact Mirror
In addition to the boxes, a dedicated “Stars of the CEW” shop category is also featured on birchbox.com offering consumers the ability to purchase a special bundle of full-sized products from past & present CEW Insiders’ Choice Beauty Award winners and finalists. Click here to visit the shop.
Related story: Sold Out: CEW, Birchbox Beauty Boxes a Huge Success