PHOTO CAPTION: Marissa Thalberg, The Estee Lauder Cos.; David Rubin, Unilever Hair U.S.; Rick Hasselbeck, CoverGirl, Procter & Gamble
Women’s Wear Daily is gearing up for its first ever WWD Digital Forum: Beauty Edition, to be held February 11 in downtown Manhattan. The all-day event will feature presentations from some of the world’s foremost beauty brands, retailers and digital experts to offer insight from those who are successfully—and creatively—using digital in the beauty space.
Speakers scheduled for the event include Miguel Almeida, Group Vice President, Digital Commerce, Walgreens; Rick Hasselbeck, Vice President, Marketing, CoverGirl, Procter & Gamble; Sarah Kugelman, President and Founder,
skyn ICELAND; Alessio Rossi, Vice President, Interactive & E-Business Marketing, Lancome; David Rubin, Vice President, Marketing, Unilever Hair U.S., Unilever; Marisa Thalberg, Vice President, Corporate Global Digital Marketing, The Estée Lauder Companies and Kathy Widmer, Executive Vice President & Chief Marketing Officer, Elizabeth Arden Inc.
Topics will range from integrating a digital strategy throughout the marketing organization, to building a digital cult beauty brand, to creating devoted brand loyalty through dedicated digital channels.
To-date, attendees to the WWD Beauty Digital Forum are a mix of influential senior level marketers and e-commerce leaders from more than 250 of the biggest brands including: Avon, Bloomingdales, Christian Dior, Conair, Coty Prestige, Cover Girl, L’Oréal, LVMH, Nordstrom, P&G, Sephora, The Estée Lauder Companies Inc., Unilever and many more.
New to the forum’s agenda are hands-on workshops—which require separate registration—led by industry experts so participants can gain tactical, hands-on insight through peer-to-peer discussions and strategizing sessions. Workshops include topics on the Top 10 Beauty Brand Strategies on YouTube, Twitter and 2014 Trends.
For more information on attending, please contact Kim Mancuso at 212.630.4212 or [email protected]. For information on sponsoring, please contact Larry Oliver at 212.630.4824 or [email protected]. To learn more about this event, click here: wwd.com/digbeautyny.