Call it Insta gratification: every skin care brand should boast an Insta-friendly mask in 2018. From colored mud masks to golden peel-off iterations to holographic sheet versions to metallic eye masks, the more a mask warrants a selfie, the more interest it’s going to garner. Such is the reality of modern beauty. Here, some of the masks getting the most buzz by upping the ante of the beauty of their masks, not just their benefits.

Wander Beauty’s Baggage Claim Gold Foil Eye Masks launched this month, and are made of super snappable gold foil, which helps to retain heat and minimize evaporation so that ingredients get into skin. Already, beauty bloggers, editors and influencers are posting about them non-stop.

GlamGlow #GLITTERMASK GRAVITYMUD Firming Treatment features two Gen Z must-haves: stars and glitter, or rather, star-shaped glitter. The glitter trend continues to soar and this mud-based mask is comprised of star-shaped holographic sparkles that are peeled off, a nod to being Instagram Story-friendly.

Metallics are popular for accessories, but also for skin care. The gold formulas from both Borghese Radiante Revitalize and Firm Mask and Golden Door Golden Peel-A-Way Masque are over-the-top in a good way when it comes to Instagrammability, and also feature cell-refreshing, hydrating ingredients.

Unicorn beauty products are still experiencing a surge. The holographic-metallic shine of the Pur Quick Pro Holiday Holographic Hydrating Sheet Mask Set gives skin a moisture boost while providing a way to look cool while you make your way through your Netflix queue.

K-Beauty brand I Dew Care also offers a glitter peel-off mask, but even its mud-based masks come in colorful hues to make masking more of an event.The mini set features masks in a range of colors from ginger-infused yellow to charcoal-colored, thanks to a base that includes volcanic ash.

Estée Lauder was one of the first with a full face foil sheet mask in silver. The Advanced Night Repair PowerFoil Mask was launched in partnership with brand ambassador Irene Kim in 2016.

In a beauty interpretation of green-juice-meets-athleisure trend, green masks are still popular today for those with acne-prone or oily skin. Glossier’s Mega Greens Galaxy Pack detoxifies and draws out impurities. Youth to The People’s natural, artisanal Spirulina + Microalgae Kale Spinach mask is superfood for the skin.

The Neutrogena Light Therapy Acne Mask is a device that offers dermatologist-approved blue- and red-light therapy to address acne inflammation in the comfort of one’s own home, without the expensive doctor office visit.

Hanacure takes the opposite approach when it comes to skin solutions: It makes you look worse — far worse, like years older — before it makes you look better. But the results are dramatic, which is why this sold-out social-media star’s cult following is growing by the day.