WLDKAT, the clean, vegan CBD-infused skin care line that launched earlier this year by former Urban Decay executive, Amy Zunzunegui, has released its new campaign to promote its products, which presents an alternative to producing content during COVID-19.
The campaign concept, Natural Habitats, celebrates how people are using and interacting with beauty at home during this time of quarantine. The campaign was conceptualized and completed in one month by creative agency, L.A.-based Adolescent, which executed the campaign with no access to standard equipment or typical processes.
“The agency is essentially a collection of content creators,” said Amy, WLDKAT’s Founder and CEO. They have this whole network of young adults who have a different point of view on the world and beauty, and live in different parts of the world. I thought they could bring a fresh and interesting perspective to our brand.”
Amy and her team worked with Adolescent to edit the content they received in just three weeks from 14 different content creators in six countries around the world. The direction to creators was to bring the brand to life as they are living their quarantine lifestyle.
“We wanted a different perspective from what we were seeing from larger companies, more about how people are dealing with this situation, rather than overcoming it.”
The campaign’s video launched Thursday and will live on the brand’s social channels, as well as in ads.
WLDKAT’s mission is to offer a fusion of prestige cannabis culture and CBD skin care. Products include Coconut Water + Noni Fruit Electrolyte Spray; PH Balanced Patchouli + Cherimoya Gel Cleanser; Mushroom + Moss Gel Cream and Ginger + Kombucha Skin Tonic. Prices range from $27 to $29 and are sold on WLDKAT.com.