How Do Brands Measure the Power of Influence?

Influenster and IRI Partner on Study That Validates the Effectiveness of Peer-to-Peer Recommendations Word-of-mouth works and Influenster has the proof. The path to the customer keeps getting more complicated. Traditional…

more

The Newest Tool in Experiential Marketing

Sampling has long been proven to be a powerful, and targeted, tool for building transactions—even more so than in-store marketing. Sampling Effectiveness Advisors reports 73% of consumers are likely to…

more

Smarter Sampling Offers Competitive Edge

Even in the digital world, trying before buying is key. Arcade Beauty, the pioneer of sampling, is duplicating the power of digital sampling in stores with an equity investment in Vengo Labs, a retail tech company that’s innovating out-of-home advertising and reinventing sampling distribution methods.

more

Not Willing to Take on Investors? Your Top Options to Fuel Growth

Whether you’re a fast-growing, direct-to-consumer beauty brand that just scored its dream retailer, or an established company ready to expand, there are financial options available that don’t require securing outside investors, or worse yet, passing on the opportunity for growth.

more

Winning the In-Store Experience

Sonia Summers, CEO and Founder of Beauty Barrage, makes it clear what her company is, and what it is not. Beauty Barrage delivers highly-trained sales associates who are laser-focused on…

more

Navigating the Amazon Maze

Market Defense can help brands set up their business and gear up for growth. This includes building a brand’s reputation, equity and visibility via listing optimization, marketing, advertising expertise and account management.

more