5 Minutes with Younique Co-founder, Melanie Huscroft

With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.

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Tribe Dynamics: February’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Huda Beauty experienced the Top 10’s only EMV increase as a result of influencer content creation around it Matte & Metal Melted Shadows. In skin care, Farmacy entered the Top 10 for the first time since October 2018. And, in hair, Tresemmé entered the Top 10 for the first time since September 2018 and experienced the highest EMV growth, within the Top 10.

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CEW + Alibaba at Shoptalk 2019

CEW sat down with several Alibaba Group team members to hear the latest about what’s happening in beauty at one of the world’s largest retailers.

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Influenster: Beauty Through the Generations

Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.

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Social Standards: Top Niche Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.

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