Fortress Brand, a full-service Amazon agency based in New York City, aims to stay on top of today’s rapidly changing market by investing deeply in technology, data and research. In this article, Gabby Barikian, Director of Marketing, forecasts what beauty brands can expect to see happening with the ecommerce giant in 2022.
As a new year is before us, and with unpredictability abound, CEW Beauty News asked leading industry executives to share their 2022 predictions on what is to be expected on several beauty industry topics.
Is this the year logistics finally becomes sexy? This retail veteran thinks so.
It’s no secret that sustainability has become paramount for beauty and personal care brands, as well as for retailers and most importantly their customers. Often the conversation centers on the…
In this article, Gabby discusses how the online retailer has become a hotspot for beauty and personal care and identifies some of the most notable trends of the last quarter.
How digital identities help transform legacy cosmetics stores into shopping experience and fulfillment centers of the future.
As the effects of the COVID-19 pandemic continue to unfold, the rise of at-home beauty rituals is on the rise. Consumers aspire to master their own at-home treatments, as “self-care”…
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Harry talks about how COVID-19 has impacted his business (FYI, it’s booming) and why consumer demand for home fragrances has skyrocketed.
Here, Tev talks to CEW’s Beauty News about weathering the storm, clever ways to drum up business and how to utilize free time when working from home.
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