Erno Laszlo: Prime for Expansion

Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.

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Formulating for Chinese Consumers

Freddy Bharucha, Vice President North America & Global Personal Care, P&G Beauty, discusses the differences in marketing and formulating for the Chinese market, product launch lessons and the best way to reach Chinese consumers.

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