How Does NPD Define Naturals?

When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.

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Naturals’ Big Formulation Challenge

Lev Glazman, Co-President & Director of Product Development, Fresh, explains the nuances of formulating products for the naturals market including shelf stability, efficacy and validating ingredients.

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