Becca X Chrissy Teigen Glow Body Oil the Next Fenty Body Lava
Following the massive success of their sold-out collaboration last year, the color cosmetics brand and social media star is back at it with another product.
Sephora’s Highest Rated Products
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
6 Best Selling Influencer Beauty Brand Partnerships
While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.
Estée Lauder Q3 Sales +8%
While Becca and Too Faced drive sales for the company, all eyes are on M.A.C. as it plans to enter Ulta Beauty in June and turn around the brand’s U.S. performance.
Glow Goals: Becca Ties Highlighting to Natural Light Patterns
Becca’s clever way to educate consumers on their highlighting conundrums turns to natural light as a basis for getting them attuned to their glow goals.
Estée Lauder Acquires Becca Cosmetics
John Demsey, Executive Group President, The Estée Lauder Companies Inc., will add Becca Cosmetics to the portfolio of brands that he oversees.
BECCA: Beauty’s Hottest Brand Talks Social Media, Turning Points and International Expansion
BECCA, which is reportedly for sale, has seen unprecedented success over the past five years. Here, CEO Robert DeBaker tells all.
TRIBE DYNAMICS: The Top 10 Cosmetics Brands This Summer
Newcomer Becca Cosmetics experienced incredible growth and a social resurgence alongside its successful collaboration with Jaclyn Hill for its Champagne Pop highlighter.
Beauty Turnaround: The Next Korres
Following a successful run of growing Korres into a North American beauty darling—one that lured the likes of parent Johnson & Johnson—Robert DeBaker has been tapped again as CEO to overhaul prestige cosmetics firm, Becca. Charged with transforming the estimated $10 million Australian makeup brand, Bob spoke with Beauty Insider about using his leadership know-how to perhaps make beauty magic happen twice.
