The indie beauty brand buying spree continues. The latest suitor of clean beauty is the Courtin-Clarins family, owner of Clarins, which snapped up Ilia Beauty on Tuesday through their holding company Famille C. holding company. a trailblazer in the clean beauty space.
The prestige category has stepped up its game by offering new technology, activation and application processes, ingredients and even how formulas respond to water.
Social media has especially been a game changer for the Middle East, particularly in conservative markets such as Saudi Arabia.
The eyes have it as prestige beauty brands find new ways to slow down the signs of aging.
Clarins Fragrance Group’s latest perfume, Alien Eau Extraordinaire by Thierry Mugler, is joining the likes of its three other Alien family members, and of course, its Angel cousins, who last year celebrated their 20th anniversary.
What used to be one of the biggest skincare “no-no’s” has now become the conduit to impeccable skin. Face oil has become the “it” product to help women achieve the results they haven’t been able to achieve with traditional moisturizers and face creams. But after years of being attributed to clogged pores and breakouts, how did companies such as Rodin, Clarins, Shu Uemura and Josie Moran convince consumers to shed any preconceived notions and actually oil up their faces?
