Nielsen will share the intel brands need to know about the evolved consumer in order to improve business outcomes and stay competitive at CEW’s State of the Beauty Industry Report 2018/2019 event in Manhattan on February 5.
As the digital industry continues to influence the behaviors and habits of the consumer, CEW curated a digital conference featuring experts from top companies including, L’Oréal USA, The Estée Lauder Companies, NYX Cosmetics, BCG, Google, Pinterest and Facebook/Instagram.
London is on everyone’s radar right now, Hello 2012 Summer Olympics! And at the city’s most influential beauty destinations—from Selfridges department store to Space NK to tastemaker boutique Lost in Beauty—customers are looking for products with real results, particularly in the skin care category. Here are what retailers said are driving sales now.
As much as beauty brands, makeup artists, designers and press aim to predict what the major trends will be each season, ultimately there’s one deciding voice that speaks louder than the rest: the consumer’s. Here, Saks Fifth Avenue’s Deborah Walters, who oversees the store’s beauty, skin care and fragrance departments, explains which trends are most resonant at the moment.
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