Thanks to a new reform act, brands will be held to higher cosmetics safety standards — and consumers look to reap the benefits from the most significant changes in cosmetics safety regulations in more than 80 years, such as manufacturing regulations, asbestos testing for products made with talc, and bans on chemical additives.
The cosmetics industry is on the precipice of recession, suggests TABS Analytics’ 5th Annual Color Cosmetics Study. The most impactful result would be a reduction in the number of product launches and M&A deals in the years to come.
The performer’s company, At My Heart Inc., is reportedly working on securing a trademark for a new beauty company called Haus Beauty.
Preen.Me’s Business Intelligence Team set out to find out what and who are fueling the enormous amount of social
activity around the brand.
Pat McGrath walks on the dark side with her latest batch of color cosmetics designed to create the ultimate smokey eye.
“‘Tangible beauty,’ with the immediacy of results in appearance and experience, is the force accelerating the biggest trends in prestige beauty today.” – Karen Grant, Global Beauty Industry Analyst, The NPD Group
While Kryolan is a staple for makeup artists and industry professionals, newer items target the masses, too.
A presentation by Sophie Maxwell, Futures Director for Pearlfisher, discussed the power of personalization and how it will create the future of optimized beauty. She cited several leading pioneers, including Organovo, Bite Beauty Lab, Korea’s Way Personal Skincare Companion and Australia’s SkinDNA.
Beauty’s newest B2B event has attracted beauty’s power players to head up educational sessions for show attendees. Cosmopack International Business Forum & Exhibition looks to offer participants networking opportunities and educational sessions in the contract manufacturing, machinery and technology, primary and secondary packaging and raw materials sectors.
Marc Jacobs Beauty talks new fall items, the usefulness of print ads and how the brand targets ‘new luxury.’
NYX was by far the most frequently featured mass-market brand in YouTube videos, while Make Up For Ever’s growing foothold in both the professional and consumer communities was highlighted by content created by professionals on Instagram.
The brand has created a foundation inspired by the selfie generation, and is launching its first ever brand campaign.
