Even though Cosmoprof Bologna was held back in March, the thousands of products introduced at the world’s largest beauty fair is still making big buzz. Luckily, the editors at Beautystreams scouted the entire show and have put together a 55 page report on what needs to be on your new product radar.
Even though Cosmoprof Bologna was held back in March, the thousands of products introduced at the world’s largest beauty fair is still making big buzz. Luckily, the editors at Beautystreams scouted the entire show and have put together a 55 page report on what needs to be on your new product radar.
The first ever Cosmopack Symposium New York brought international innovators in the beauty supply chain to meet with American manufacturers. It also featured a panel of beauty executives that gave tips on success.
Despite a 7% increase in visitor numbers to 207,238 and a sharp 21% uptick in international visitors, which represented 28% of traffic, making 2014 another record year for show organizer SoGeCos, the mood on the ground is lacking in dynamism. Perhaps due to the economic ambiance in Europe, exhibitors feel the show is slower than usual, and cite a lower quality of visitors. Exhibitor numbers rise 2.5% to 2,450.
Cosmoprof Worldwide Bologna, the world’s largest beauty expo, grew even bigger this year. Held between March 8 and March 11, Cosmoprof saw a 14% increase in overall visitor attendance to 193,842 this year. That’s a lot of traffic. Moreover, Cosmoprof, which is organized by SoGeCos, featured 2,390 exhibitors, including 1,500 from abroad with new entries by Japan, India, Indonesia, Pakistan and Colombia. This year the show kicked off with a new event, Beauty in Vogue, a partnership with Vogue Italia that looked to generate shopping excitement with proceeds from sales of limited-edition beauty bags going to help those affected by the Emilia-Romagna region’s 2012 earthquakes. Here, some of the trends you missed:
