After postponing the 2020 edition of Cosmoprof North America (CPNA) due to the pandemic, the largest B2B exhibition in the Americas is ready to welcome the beauty community back to the Mandalay Bay Convention center in Las Vegas this summer.
Liza talks about what’s new at this year’s show, the biggest growth opportunity for CPNA and what has been her biggest challenge.
Here, an overview of not-to-miss programs at the upcoming tradeshow, which is expected to draw over 36,000 global attendees and 1,200 B2B beauty exhibitors.
At the show, a dedicated Founders Factory lounge will allow visitors to experience some of the latest beauty tech solutions from program graduates and meet directly with a Founders Factory representative.
The global beauty tradeshow will increase exposure of its indie exhibitors by gifting curated beauty boxes to VIPs attending the March fashion shows and exhibitions.
CEW has partnered with Cosmoprof North America to deliver a panel of leading entrepreneurs and retailers to share insights on a brand’s roadmap to growth, including partnering with retailers and investors.
To make the massive show easier to navigate, CPNA Marketing Director, Daniela Ciocan, has grouped specific trends into special areas. Three new trend-directional areas include Discover Green Leaf, which is dedicated to eco-friendly beauty products for the professional, spa and hospitality sector; Discover Pack, an area dedicated to first-time exhibitors with unique packaging and contract manufacturing solutions; and Discover Pro Beauty, a section focused specifically on professional distribution.
Cosmoprof North America has generated more than 23 million impressions and 400 posts by social media influencers, T.V. personalities, vloggers and bloggers. Here, some of the new and returning programs that took place.
To educate the current and future owners of beauty, CEW in partnership with Cosmoprof North America presents A State of Clean: Redefining Green Marketing for the New Naturals Consumer. CEW members receive 50 percent off the admission price to CPNA and 20 percent off the price of the CEW panel.
If you’re headed to Las Vegas this weekend to attend Cosmoprof North America, be sure to check out Downtown Container Park, a retail concept that seeks out unique, owner-operated start ups.
Five finalists will have the chance to pitch their products live on July 12, 2015 during Cosmoprof North America. One winner will receive a one-year mentorship from Mark Cuban, as well as the opportunity to receive possible funding from a reputable private equity firm.
Highlights from Brand Growth Management’s info graphic titled Just The Facts: Korean Beauty Market, revealing a snapshot on Korean retail, consumer and beauty market trends.
