Their analysis found that in times of unprecedented uncertainty and change, core values are rising to the forefront, centered on wellness, safety for self and the environment, and a purpose-driven mission to do good in one’s community and the world at large.
All North America marketing operations and functions will report to Liza Rapay in the new Cosmoprof North America office located in New York City. Liza succeeds Daniela Ciocan, former CPNA Marketing Director.
On Day 3, the CEW learned about the growth of indie brand, Alchemie Forever, and met with Euromonitor International to talk about global trends. Other highlights include mass and prestige insights, and the right way brands should talk to consumers about aging.
On day 2 of beauty’s biggest tradeshow, the CEW team learned about ingredient, retail and product trends. Highlights included getting an inside scoop on Algenist’s Q1 launches, a stop at ingestibles brand Vital Proteins, and a visit to Sweat Cosmetics, a beauty brand is taking the active trend by storm.
CEW landed in Last Vegas this past weekend to observe and report on the country’s largest beauty trade show, to share Who We Saw, What We learned and, yes, Where We Ate. Here, a day-by-day digest of what we saw, learned and consumed.
Day One of CPNA checked all nervousness and excitement boxes, and included a meet-and-greet with Paris Hilton to celebrate her new skin care line; a glimpse into new product and consumer trends; and, a dinner stop was Andrea’s, an Asian Fusion restaurant tucked inside the Encore Hotel.
The global beauty tradeshow will increase exposure of its indie exhibitors by gifting curated beauty boxes to VIPs attending the March fashion shows and exhibitions.
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