CPNA 2022: Today’s Wellness-Minded Consumer Solidifies Beauty’s Recession-Proof Status
Total retail sales are steadily declining, as is consumer sentiment, but beauty is recession-proof, according to experts and brands.
Total retail sales are steadily declining, as is consumer sentiment, but beauty is recession-proof, according to experts and brands.
Beauty trade show Cosmoprof North America (CPNA) is readying for its 19th edition at the Las Vegas Convention Center in Las Vegas, Nevada.
Their analysis found that in times of unprecedented uncertainty and change, core values are rising to the forefront, centered on wellness, safety for self and the environment, and a purpose-driven mission to do good in one’s community and the world at large.
Originally scheduled for March 12 to March 16, the show will now be held from June 11 to June 15.
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All North America marketing operations and functions will report to Liza Rapay in the new Cosmoprof North America office located in New York City. Liza succeeds Daniela Ciocan, former CPNA Marketing Director.
On Day 3, the CEW learned about the growth of indie brand, Alchemie Forever, and met with Euromonitor International to talk about global trends. Other highlights include mass and prestige insights, and the right way brands should talk to consumers about aging.
On day 2 of beauty’s biggest tradeshow, the CEW team learned about ingredient, retail and product trends. Highlights included getting an inside scoop on Algenist’s Q1 launches, a stop at ingestibles brand Vital Proteins, and a visit to Sweat Cosmetics, a beauty brand is taking the active trend by storm.
CEW landed in Last Vegas this past weekend to observe and report on the country’s largest beauty trade show, to share Who We Saw, What We learned and, yes, Where We Ate. Here, a day-by-day digest of what we saw, learned and consumed.
Day One of CPNA checked all nervousness and excitement boxes, and included a meet-and-greet with Paris Hilton to celebrate her new skin care line; a glimpse into new product and consumer trends; and, a dinner stop was Andrea’s, an Asian Fusion restaurant tucked inside the Encore Hotel.
Here, an overview of not-to-miss programs at the upcoming tradeshow, which is expected to draw over 36,000 global attendees and 1,200 B2B beauty exhibitors.
The global beauty tradeshow will increase exposure of its indie exhibitors by gifting curated beauty boxes to VIPs attending the March fashion shows and exhibitions.